Time and time again I see the discussion about free content, free bodybuilding forums, free meal plans, and how you can learn everything you need to know about building muscle or burning fat without paying a dime. In most cases, people are missing the boat on the most important point. When it comes to free, it’s not the price that’s crucial.

Most people think if you offer someone a free service, they’ll take it because the price is zero, right? Well, not exactly. In the real world, there’s another equally important concept: time.   It can be defined by the number of steps it takes to do something or learn a new idea. The more steps, the higher the cost of the product/service.

Free Information, But With a Catch

Let’s take a classic bodybuilding forum analogy. Many followers of the economy of free say: if you give information for free, there’s no reason to waste money purchasing essentially free information. But this criticism doesn’t take into account the number of steps required to learn and comprehend the information from a credible source (which is a very important and often overlooked aspect.)

So, the real analogy would be this: if you offer information for free, but anyone who wants to learn has to filter out the garbage, and somehow determine on their own the credible information, many people will simply pay for the information.

I once saw a post on a forum that shall remain nameless that said:

Burn the Fat, Feed the Muscle – everyone please read this!

“I ran across this super hyped, overpriced book and immediately thought to myself, (Bleep) the bros at (unnamed forum) could easily fill in all these “super-secret, mystery” questions that the $37 book is supposed to answer. I thought this might be a fun exercise. Let’s answer all the mystery questions right here on this thread.”

And that’s when I started laughing!

First, $39 is hardly overpriced for the #1 nutritional reference on the Internet today.  And to top that off, it is written so the average person can understand it and actually use it.  It’s not some techie science manual that is so hard to read, you can’t even start the program because the smoke is so thick.  This isn’t a smoke a mirror tricks folks.  This is the real deal.  I have the book.  Printed.  In a binder.

Second, there are never any claims of super-secrets.  It’s just the facts presented in logical order.  It’s much like nutrition.  It’s common sense right?  If that is so, then why is the U.S. facing a 65% obesity rating?  I guess it’s not so common.  It’s not super-secret but it is a very good manual with step by step instructions on how to eat right.

Third, if the person who posted “supposed to answer” had read it, they would know the book *does* answer the questions above.

And finally, I guess if you want to spend your life on a forum, reading post after post by unknown, unproven individuals who have no credentials that you can verify to back up their claims, then sure, you can probably find all the information in this book on the Internet.  And if you want to spend a year doing the research on your own to save $39, then I guess your time isn’t worth that much.

If you don’t have a basic understanding of nutrition (and I don’t mean the food pyramid) then this eBook will be the BEST $39 you ever spent in your life.

You need to understand that the key issue is not the price. It’s one piece of the puzzle; but there is also ease of use, the quality of the information being presented and the time it takes to learn something and put the concepts into action.

I’ve spent my entire career wading through the conflicting information, testing and retesting theories and their accompanying systems. I’ve gone the distance for my own benefit and for my clients, and I can tell you without a doubt that it’s very rare that program comes along that so fully resonates with me that I just cannot keep my mouth shut about it. I’m writing today to tell you about one such system called Burn The Fat, Feed the Muscle. I invested in this system back in 2003 and haven’t once regretted that decision. In fact, to this day, I still go back and reference it for motivation, nutrition, and fat loss information. Burn the Fat has earned a special place for me as a professional, and I fully support it.

This week, Burn The Fat, Feed The Muscle is being sold with a bonus package including 7 PDF reports all about Motivation, but they will only be available for a few more hours. The offer ends tonight at midnight.

=> Burn the Fat Feed the Muscle

Marc David
“The NoBull Muscle Guy”

Tags: bffm, burn the fat, fat burn files, tom venuto

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If you’ve been with us for very long, you’ve noticed that I am not the bandwagon type when it comes to recommending products. It’s not just because I am picky about what I approve, it’s because I’ve reviewed many programs and systems that just don’t hold enough true value. This is one opportunity that I am fully behind and strongly support. This is the solution for anyone, male or female, who has ever fallen off the workout wagon or succumbed to diet relapse, binges or just too much over-indulgence.

It’s called, “OPERATION MOTIVATION”, a simple system that gives you a proven, practical and scientifically-verified solution to every type of motivation problem and “I CAN”T STICK WITH IT” problem.

If you’ve ever been stumped, baffled, frustrated or downright MAD because you just couldn’t motivate yourself to get up early and hit the gym or eat healthy meals consistently all week long, then this is something you do NOT want to miss.

“Operation Motivation” is the latest from fat loss expert, Tom Venuto. Inside the 7 special PDF ebooks and reports, you’ll learn exactly HOW to setup a motivational propulsion system, and why you need to get your mind working for you before you even start a diet or workout program.

Tom should know. Not only is he one of the most respected fat loss and nutrition experts in the industry today, he is also a META level Neuro-Linguistic-Programming Master, having studied under some of the top motivation and psychology mentors in the world. This isn’t pop psychology, mumbo-jumbo. It’s scientifically-confirmed
strategies for building a motivational plan for life.

So when a guy like Tom speaks about motivation, you definitely want to hear what he has to say. This is a small sampling of what you’ll learn from him:

* MOTIVATIONAL PROPULSION SYSTEMS: How to program your mind to
automatically and habitually exercise your body (If this doesn’t
light a FIRE under your butt, nothing will).

* THE NEW VISUALIZATION BREAKTHROUGH: Take advantage of the
mind-body connection with the techniques sports psychologists have
been teaching for decades, along with 1 new twist.

* SUCCESS SEMANTICS: The psychological explanation for how Words
can enhance or destroy your health and how to turn failure talk
into success talk.

* THE GOAL ACHIEVER’S SECRET WEAPON: How a cheap little “tool” can
install positive success programming into your mind.

* END EMOTIONAL EATING: Eating to cope with stress, depression or
other feelings, or eating for the wrong reasons can totally
undermine the best nutrition plan. Learn the 5-step formula to stop
it once and for all.

* SELF IMAGE SECRETS: How the hidden image you hold of yourself in
your mind is the prime reason for diet sabotage (and the same
reason that 90% of lottery winners blow their winnings).

From now until Midnight (PST), July 17th, you can get a copy of the “Operation Motivation” bonuses in PDF ebook transcripts when you purchase Tom’s Burn The Fat, Feed The Muscle e-book from:

======> Burn the Fat Feed the Muscle

Tom and I set high standards because there is such a lack of high quality products for fitness seekers and bodybuilders.

I can tell you without hesitation that Burn the Fat Feed the Muscle is 100% real. The testimonials and results are absolutely phenomenal, verified, and undeniable. It hasn’t been a best-seller since 2003 for no reason.

The people behind it are part of the “quiet giants” club. Far different from the “boys club” or brat pack, this club is reserved only for the best and brightest among us – people who succeed time and time again.

On the few occasions that I do promote, it is because I’ve picked the rare finds we think is one of the most important, if not THE most important tools you should own.

Take a look at the offer Tom Venuto is holding until Friday, July 17th, 2009 at midnight PST.

Burn The Fat is often referred to as “the bible of fat burning nutrition” and if you don’t have a copy yet, then this is a better opportunity than ever because you will get the Operation Motivation as a bonus along with the Burn The Fat program.

This offer is almost over, so I highly recommend you visit the Burn The Fat website today and jump on this deal while you still can.

======> Burn the Fat Feed the Muscle

Enjoy. I mean it!

Marc David
“The NoBull Muscle Guy”

P.S. This is your absolute last chance to get these 7 motivation books and reports. The deadline is tonight, Friday, July 17th, 2009 at midnight.

======> Burn the Fat Feed the Muscle

Tags: bffm, burn fat, lose weight, tom venuto

Thinking About Buying Burn The Fat, Feed The Muscle? WAIT! Find Out What You’re Getting Yourself Into BEFORE You Buy

Burn The Fat, Feed The Muscle makes some outrageous claims, has a bunch of larger-than-life testimonials, and costs more than your average hardcover book. When scrolling through the (very long) official website, your mind will be racing with questions wondering if it’s a scam or a legitimate program, because you have to admit, the concept behind the program is very intriguing.

It’s getting harder every day to distinguish the legitimate fat loss programs from the ones that are nothing but scams, so…

Before you decide to purchase Burn The Fat, Feed The Muscle, let’s put it to the test.

First, the author, Tom Venuto has been featured on hundreds of websites as well as in magazines such as Natural Bodybuilding & Fitness, Ironman, Men’s Exercise and Men’s Fitness. Tom is also the author of a hardcover national best-seller, The Body Fat Solution (Penguin/Avery books). There was even a blurb about his latest book in Oprah Magazine.

Venuto is a bodybuilder – in fact, his whole system is based on “fat-burning secrets of bodybuilders and fitness models.”  Looking at his pictures, you can see that he is beyond good shape, the guy is jacked and six-packed.  You’d be tempted to scream “Steroids” except that Venuto says he’s lifetime natural and has competed in drug-tested competitions for more than 20 years.

After a little more research, you’ll find that Burn The Fat was released in 2002 and was the #1 e-book best-seller for 4 years in a row. Most Internet weight loss programs haven’t even been around that long, let alone topped the charts that long. Also, New York City publishers and major magazines like Men’s Fitness don’t give the time of day to fly-by-night Internet marketers, so there’s some credibility.

But the real question is, does the program actually work?

The claim made by Burn The Fat, Feed The Muscle is that bodybuilders and fitness models are the leanest athletes in the world. Venuto himself was 3.7% body fat at one point (note: on the day of a contest). Therefore, says Venuto, if you find out how bodybuilding, fitness and figure competitors get so lean and you do the same thing, you will get the same results. It makes sense. However, there’s no magic solution here.

From reading Burn The Fat, Feed The Muscle, you learn that you won’t get 6-pack abs or a body like a fitness model by training a few minutes a day and eating junk. You learn that to get lean you have to change your lifestyle and adopt new habits to replace the old ones that made you fat. You learn that to get “ripped” it takes an even more regimented nutrition program.

When looking at the Burn The Fat website, you’ll see a home page plastered with testimonials from people of all ages. Since it’s impossible to be sure these testimonials/people are real, a little outside research is in order. What you’ll find on a web search is a free discussion forum called the Burn The Fat Facebook group, which has several thousand members who support each other to implement the program. You’ll also find several Burn The Fat Yahoo groups. There is also a paid online support community (sponsored by Venuto), called the Burn The Fat Inner Circle, with thousands of members using the Burn The Fat system. Membership to this site is optional and doesn’t come with the e-book.

With a little more online research, it’s easy to find positive reviews and before and after photos of people who have successful used Burn The Fat to lose weight. You’ll also find some YouTube videos and blogs devoted to chronicling the training journals and nutrition programs of fat burners.

It’s hard to dispute that Burn The Fat, Feed The Muscle is one of the most established fat loss programs online.  Not only is third party proof all over the Internet, this program has been around since 2002. A program just can’t survive that long on the web if there isn’t good word of mouth. And of course, we know this method has worked for bodybuilders for decades.

The final question then becomes, will it work for YOU?

Burn The Fat, Feed The  Muscle is a best seller and there’s proof that it works.  But it will probably appeal the most to a certain kind of person.  First, it takes effort and a significant time investment.  It trades focus, dedication and hard work to get significant, permanent and natural fat loss (as opposed to some rapid fat loss programs where you’re required to take drugs or supplements and where the weight is a lot more likely to come back).

Another thing to know is that the main focus of the e-book is on nutrition, and it requires counting calories and crunching numbers to create menu plans. There’s a lot of value in that kind of precision, but this approach may not be for everyone.  Some people prefer to just estimate portion sizes. Burn The Fat is probably ideal for people who need structure, enjoy planning and are detail-oriented (accountants, engineers, math buffs and other analytical types will be in seventh heaven). If you like to know WHY you’re doing something instead of just being told WHAT to do, you’ll appreciate the detail in the 300+ pages.  It’s definitely thorough. Encyclopedic even.

Here’s the bottom line:

If you want a quick fix weight loss solution, if you’re looking for what pill to take or if you’re not willing to exercise, then Burn The Fat, Feed The Muscle is probably not for you.

On the other hand, if you’ve tried all the diet trends and fads, if you really want to know the (sometimes uncomfortable) truth about fat loss and if you have the discipline to make lifestyle changes, then you’ll find Burn The Fat, Feed The Muscle to be an excellent investment that delivers what it promises – you burn off the fat, you keep your muscle and you don’t have to starve yourself to do it.

It may not be for everyone, but it’s no scam. Burn The Fat, Feed The Muscle is legitimate and effective. You can learn more at the official website at http://www.BurnTheFat.com

Marc David
“The NoBull Muscle Guy”
www.nobullbodybuilding.com

P.S. - Want a chapter by chapter review?  This is one of the longest, most detailed reviews of each chapter of Burn the Fat Feed the Muscle.  Click here to read the EXTREME  Review.

Tags: bffm, burn the fat feed the muscle, tom venuto

Date: Monday, July 14, 2008

Rumor Heard:

This comes straight from the horses’ mouth. Tom Venuto, the author of Burn the Fat Feed the Muscle is said to be working on a new release to BFFM. Subject to change but the new eBook version will be named Burn The Fat 2.0 .

No details yet except it’s going to be a total makeover and true to Tom’s style, updated with the least information about nutrition. This is not related to the hardcover book soon to hit major book retailers by Tom. He’s said to be working on an actual book as well. This guy is one busy fitness expert.

Tags: bffm, burn the fat, tom venuto